Why Your Home’s Exterior Matters Just as Much as the Interior When Selling

By Chris Doherty

Christian Doherty lists and sells more homes than any other agent in the Greater Lowell, Massachusetts market with over 300 homes sold in the past 12 months. Chris is ranked in the top 1% of all agents in the United States.

Why is curb appeal so important when selling your home? I recently visited a seller whose home didn’t sell last year, and the first thing I noticed was that the curb appeal was lacking. Let’s dive into why curb appeal can make or break a sale and how it affects the way buyers see your home.

Why curb appeal matters. When I recently visited a seller whose home didn’t sell last year, the problem was clear as soon as I pulled up—there was no curb appeal. The grass wasn’t growing, the bushes were overgrown, and the exterior looked overall neglected.

You have to know that when buyers arrive, the outside of your home is their first impression—and so it matters just as much as the inside. To boost curb appeal, start with the basics: get the grass growing, lay down fresh mulch, and trim or plant bushes to make the yard feel maintained and inviting.

To do this, you can hire a landscaper or head to Home Depot and pick up what you need—mulch, grass seed, small trees, whatever makes the space look cared for. Just remember that without curb appeal, you risk losing buyers before they even get to the front door.

The financial impact of curb appeal. A recent study found that homes with curb appeal sell for 7% more. Spending a few hundred dollars on your lawn and landscaping can help you net thousands more when it’s time to sell.

Curb appeal matters, so make sure you get the exterior of your home ready before the spring market hits. If you need any support or clarifications, don’t hesitate to call me at 978-746-0124 or send an email to chris@dohertyproperties.com. I’m happy to answer your questions.